Indication of Fee Structure
My low overheads mean that I can offer your business a cost effective service for public relations and digital marketing. I offer a defined package delivered within a simple contract.
On-site visit to research and create a product or service application story and using provided photographs or ones taken by myself. Including gaining approval from all parties mentioned in the content. Distribution to media, editing for search engine optimization and placing on your website. Average cost £500.
Travel costs other than to monthly meeting £0.75 per mile.
Professional photography may be required for certain applications and will be quoted in advance.
Drone photography is readily available and will be quoted in advance
Podcasts and Video Blogs (Vlogs) including voice over service would be quoted in advance.
Example of SME Business Monthly Fee arrangement
The following is given as a guide to the level of activity required for a relatively small engineering business. After an initial meeting I would draft a costed service level agreement for your approval.
Monthly strategy and planning meeting at your premises in the West Midlands with written report detailing actions, responsibility and time scales.
Ongoing media outreach to develop relationships with your key media, and to identify feature and collaboration opportunities.
Creation and distribution of 2 press releases through desktop research or briefings provided at the monthly meeting and using provided photographs or ones taken by myself. Including gaining approval from all parties mentioned in the content.
Editing the 2 press releases in to a web based blog format, carrying out search engine optimisation and placing them on your website.
Creation of upto 4 social media posts through desktop research or briefings provided at the monthly meeting and using provided photographs or ones taken by myself.
Associated administration and communication.
Monthly Fee £750
Services in addition to monthly fee
Basic website building
Creation of a basic website
Home Page
About Page
1 Product Page
Links Page (including links to your social media and your own blogs)
Contact form
Search Engine Optimisation
Formating operation on computer and mobile phone
Uploading to your web host
Client to provide photographs and images and enter their own website hosting contract
Allow £1000